In the current climate, brands literally cannot afford content fatigue
or poor products that do not land with Gen Z & Gen Alpha.
We help brands understand product development opportunities
before they happen, and plan marketing campaigns that actually hit.
Are you wasting your marketing
budget and getting retail wrong?
THE CULTURE INDEX
ACTION SPORT CULTURAL INTELLIGENCE POWERED BY AI
MARKETING & RETAIL DECISIONS MADE EASY
NOW BOOKING FOR SPRING 2026
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For many youth brands in 2025, marketing spend looks something like this:
The youth consumer is discerning.
Without true cultural alignment and data-driven strategy, your budget is fueling waste. Many marketing budgets are still driving Impressions (62.5% of spend) for long term brand growth, and Conversions for serious shoppers --
However, a significant portion of the budget is wasted on ads that don’t convert, content that falls flat, and messaging that doesn’t resonate. We call this media waste.
Stop the bleed.
The Culture Index
is brand planning triage:
We do three things:
1. Clarify marketing strategy.
2. Identify retail opportunity.
3. Decode youth culture at large.
We do this for both endemic brands in board sports, (skate, surf, & snow,)
and consumer brands in technology, food/beverage, and fashion as they relate to youth action sports.
The best part?
We wrapped it in an AI bow!
Now presenting our custom GPT
for board sports intelligence.
Always stoked.
Never sketchy.
Why board sports?
A perfect inroad for brands.
Make no mistake -- this isn’t just for sports retailers. This is for brands seeking a channel for authentic connection with youth consumers during turbulent economic and political times where many are seeking real life community experiences and activities that feel good.
NOT JUST SPORTS -- A LIFESTYLE
Board sports are categorically known for their extremely loyal and insular lifestyle communities. From generation to generation, brands who break in get passed down.
A $30b+ FAST GROWING NICHE
Crowded ski lifts, crowded surf lineups, and new skateparks all point to rising demand with no slowing. Solutions for these issues are on the horizon as we speak.
CULTURAL INTELLIGENCE MEETS COOL FACTOR
Artists and pro-riders collab, and influencers have genuine connection with their audiences. This consumer space oozes natural charisma that people want to adopt. Stop running influencer experiments that fall flat and start acting with confidence and cache.
When getting high means
something a little different.
For surf, skate & snowboard
brands: we ride at dawn.
We're the obvious choice for board sports brands. We're a partner in strategic planning for both retail development and marketing activation. You will know what products are hot, which ones are not, and what influential riders in the space are saying, and what's trending online.
THE SKATEBOARDING INDUSTRY
Skateboarding is a quintessential alternative lifestyle. It's more accessible than surf and snow sports, and skateparks are some of the only 3rd spaces for youth communities that still exist. It's also fast growing amongst older demographics like Millennials, with more first time riders over 30+ than ever before. More skateboarding competitions are going global with the influence of major events like SLS and The Olympics.
THE SURFING INDUSTRY
The largest board sport by dollar amount, surfing is also fast growing. Wave park technology and lake surfing are expanding as demand grows, bringing the waves inland and providing solutions to crowded ocean lineups. Surfing drives a significant amount of vacation travel spend globally, and holds major influence as an aspirational lifestyle for many "beach bums."
THE SNOWBOARDING INDUSTRY
The most luxurious board sport is snowboarding, which shares a distinct crossover with the skiing market. Snowboarders pay more to ride -- from gear, to mountain passes, and travel. New competitive leagues like Shaun White's The Snow League are venture firm-backed and rack up millions of impressions across social media. Solutions to democratize access to the sport are a hot topic with lift passes soaring to $300/day in 2025.
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For tech, food & fashion:
we're the cool factor you need.
Board sports aren’t hobbies—they’re culture-setting industries themselves. For tech, food & fashion brands outside of core action sports, these channels provide natural inroads to youth culture. You’ll know what’s rising, what’s fading, who’s influencing taste, and how youth behavior is shifting online and in real communities -- all as it applies to your specific industry. When youth culture moves, board sports feel it first.
FASHION & APPAREL + BOARD SPORTS
Board sports set the tone for youth fashion. Fits, silhouettes, accessories, and color cycles often break here before retailers see them. Skate informs denim. Surf influences swim and summer sunwear. Snow shapes outerwear and cold weather revivals. Brands that track these micro shifts early — not six months later — win shelf space, drop relevance, and resale heat. Board sports are where cultural fits are formed.
CONSUMER TECH + BOARD SPORTS
Action sports are real-time testbeds for tech adoption. Sessions become content, and tech — phones, audio mics, cameras, editing tools — becomes part of performance and identity. When tech enables better capture, storytelling, or connection, it becomes essential sport gear. Skate, surf and snow communities reveal how youth adopt hardware, apps, AI tools, and wearables early, authentically, and socially—not through ads, but through lived experience.
FOOD & BEV + BOARD SPORTS
Skate/surf/snow sessions create consumption rituals — fueling before, hydrating during, recovering after, and hanging out between runs. Drinks and snacks become identity markers just like shoes or boards. Road trips, park days, beach meetups, and contests offer natural sampling and repeat purchase behavior. Brands that understand these rhythms quickly become part of the scene—not an interruption.
$30 billion in consumer
spending and still growing.
But that's not all, bruh!
Triple Action Playbook
+ Stoke Signals
Our offer wouldn't be complete with your Triple Action Playbook -- a 30 Day implementation plan for your team to apply insights, and Stoke Signals, a week-to-week marketing trend reporting email to keep you on the cutting edge as the wave breaks.
TRIPLE ACTION PLAN
We don't just give you the low down on what's up. We help your team make use of each month's report by giving you directives you can implement this month. The Triple Action Plan wraps up our culture insights with three actionable things your team can do this month to make a competitive difference.
STOKE SIGNALS
Social media trends change fast. Stoke Signals is a weekly add-on email bulletin that helps you plan day-to-day social media content. We'll keep on top of trends, memes, and viral hits each week so you don't have to, allowing you to plan longer term strategy with shorter term social media execution baked in. Never get left behind again!
Your Triple Action Playbook is a 30 Day methodology for success:
The Culture Index keeps you
aware of scene shifts.
The Triple Action Playbook
gives you actionable moves.
Stoke Signals give you
weekly trend tracking alerts.
Our custom AI GPT is your
virtual 24/7/365 strategist geared
specifically for board sport research.
The best part?
Our 1:1 Strategy Session helps
you tie it all together each month.
We have over 15 years of sport marketing experience, and
a lifetime of stoke experience.
All The Stars Aligned was founded by Kelly Jameson Werner, a former DICK’S Sporting Goods corporate sports marketer turned consultant, with a lifetime of board shredding experience herself.
She understands the culture – because make no mistake, these aren’t just sports. They’re lifestyles. Brands that break through to these audiences are literally passed down generationally, and we strive to be the partner that helps create those relationships.
With All The Stars Aligned, you have a flexible, responsible shepherd not just in action sports culture, but across youth marketing domains in general. We’re not a bloated agency who misses the mark – we ride at dawn.
KELLY JAMESON WERNER
FOUNDER & LEAD STRATEGIST
Catch a cultural wave in
2026 that's real, raw & rideable.
YOUR INVESTMENT
Don't make costly marketing and retail planning mistakes this year.
We have solutions for your brand:
CORE
Brand Planning for
Emerging Brands
$1,299/month OR
$14,000/annual
ANNUAL PLANS SAVE 10%
FOR BRANDS AT $1-5M IN REVENUE.
FOR TEAMS UP TO 50.
THE CULTURE INDEX
A monthly intelligence report for marketing content planning and retail buying decision-making. Stay on-top of your industry.
STOKE SIGNALS
A weekly email bulletin rounding up the hottest social media trends as they're happening. Keep your marketing team on their toes and never miss a beat when it comes to content.
MONTHLY GROUP STRATEGY CALL
Join a digital monthly call to review each month's report highlights and ask questions during a digital meeting Q&A.
EMAIL SUPPORT
Ask us any questions 24/7/365.
PREMIER
Strategy Deliverables & AI Access
for Growing Brands
$5,499/month OR
$59,000/annual
ANNUAL PLANS SAVE 10%
FOR BRANDS $5-10M IN REVENUE.
FOR TEAMS UP TO 100.
THE CULTURE INDEX
A monthly intelligence report for marketing content planning and retail buying decision-making. Stay on-top of your industry.
INDUSTRY AI GPT ACCESS
Get access to our industry AI GPT that acts as a board-sport specific strategist. Ask questions when you need industry or sport-specific answers that general AI's can't answer. Use for strategy, marketing, and product planning.
STOKE SIGNALS + BONUS
A weekly email bulletin rounding up the hottest social media trends as they're happening. Keep your marketing team on their toes and never miss a beat when it comes to content. PLUS you'll receive a "Speed of Stoke" video coaching your team on how to customize this week's signals to your brand's social media strategy.
TRIPLE ACTION PLAYBOOK
A customized strategy document with 3 key deliverables for your team each month. We'll take our cultural intelligence and fit it to your brand's specific internal priorities.
1:1 STRATEGY CALL
Each month, we'll meet with your team for a strategy call to review our recommendations for your brand, as well as help you understand the most important highlights of our report.
EMAIL & TEXT SUPPORT
Ask us any questions 24/7/365.
ELITE
AI-driven Consulting for
Enterprise Dominant Brands
$11,899/month OR
$129,000/annual
ANNUAL PLANS SAVE 10%
FOR BRANDS OVER $10M+ IN REVENUE.
FOR TEAMS UP TO 250.
FOR LARGER TEAMS, ENTERPRISE PRICING APPLIES.
THE CULTURE INDEX
A monthly intelligence report for marketing content planning and retail buying decision-making. Stay on-top of your industry.
CUSTOM AI GPT ACCESS + BONUS
We will build a sport-specific AI GPT just for your brand. Use for strategy, marketing, and product planning questions that are specific to your brand's unique position in the industry, and to stay ahead of your closest competitors. PLUS we'll provide a list of prompts you can use each month that combine our intelligence and your brand's priorities & voice to give your marketing and product teams endless inspiration.
BI-ANNUAL STRATEGY WORKSHOP
Twice a year, we'll fly to you and lead a fun workshop with your team that brings everyone up-to-date on cultural intelligence within your industry -- reviewing trends, top influencers, events, and hot products.
STOKE SIGNALS + BONUS
A weekly email bulletin rounding up the hottest social media trends as they're happening. Keep your marketing team on their toes and never miss a beat when it comes to content. PLUS you'll receive a "Speed of Stoke" video coaching your team on how to customize this week's signals to your brand's social media strategy.
TRIPLE ACTION PLAYBOOK
A customized strategy document with 3 key deliverables for your team each month. We'll take our cultural intelligence and fit it to your brand's specific internal priorities.
1:1 STRATEGY CALL
Each month, we'll meet with your team for a strategy call to review our recommendations for your brand, as well as help you understand the most important highlights of our report.
EMAIL & TEXT SUPPORT
Ask us any questions 24/7/365.
