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OUR WORK
Built with creators.
Driven by culture.
Creator campaigns, built for performance — not just impressions.
We partner with action sports brands to turn creators into measurable growth channels. From affiliate-driven campaigns to paid content amplification, every project is designed to generate real results — not just engagement. Explore how we connect creators, content, and commerce to drive revenue.
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Blenders: Blending Creator Programs Into Success
Blenders Eyewear already has the foundations of a strong creator ecosystem, including ambassadors, athletes, students, and influencer partners. Our Blueprint Plan shows how Stellar Action would unite these relationships through defined roles, performance scoring, content amplification, community activation, and tiered incentives.
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THE ASSESSMENT
* Creator programs may operate without a shared structure for roles, measurement, and progression.
* Creator value may be difficult to compare across sales, content performance, participation, and long-term potential.
* Creator activity could connect more directly with retail locations and local community experiences.
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BLUEPRINT GOALS
* Assign creators clear commercial and community roles.
* Identify the creators and content worth further investment.
* Improve attribution of creator-driven sales and customer acquisition.
* Turn strong organic content into paid and owned media assets.
* Connect digital creators with retail and community activations.
* Reduce wasted product, commission, content, and media spend.
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THE BLUEPRINT
Stellar Action would assess the systems supporting Blenders’ creator activity across commerce, measurement, and content performance. Through three collaborative sessions, we would review how creator value moves through the organization, identify key gaps, and define what must be strengthened before scaling.
The result would be a practical creator-commerce operating model with recommendations for creator roles, missions, performance scoring, content investment, incentives, community activation, and a focused 90-day pilot.
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THE PILOT PROGRAM
The pilot would test focused creator groups assigned to roles such as Lifestyle Seller, Livestream Seller, and Community Captain. Stellar Action would first establish the operating backend, measurement framework, participation expectations, and performance baselines.
Creators would then complete role-specific missions designed to test content, commerce, and community outcomes. The strongest creator-content combinations could move into paid media and owned channels, while a local activation could test whether creator influence drives measurable participation and customer activity.
After 90 days, Blenders would have clear evidence showing which creators, roles, messages, products, and activation types should be scaled, refined, or discontinued. Those findings would guide the next creator-commerce cycle.
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THE ASSESSMENT
* Creator programs may operate without a shared structure for roles, measurement, and progression.
* Creator value may be difficult to compare across sales, content performance, participation, and long-term potential.
* Creator activity could connect more directly with retail locations and local community experiences.
---
BLUEPRINT GOALS
* Assign creators clear commercial and community roles.
* Identify the creators and content worth further investment.
* Improve attribution of creator-driven sales and customer acquisition.
* Turn strong organic content into paid and owned media assets.
* Connect digital creators with retail and community activations.
* Reduce wasted product, commission, content, and media spend.
---
THE BLUEPRINT
Stellar Action would assess the systems supporting Blenders’ creator activity across commerce, measurement, and content performance. Through three collaborative sessions, we would review how creator value moves through the organization, identify key gaps, and define what must be strengthened before scaling.
The result would be a practical creator-commerce operating model with recommendations for creator roles, missions, performance scoring, content investment, incentives, community activation, and a focused 90-day pilot.
---
THE PILOT PROGRAM
The pilot would test focused creator groups assigned to roles such as Lifestyle Seller, Livestream Seller, and Community Captain. Stellar Action would first establish the operating backend, measurement framework, participation expectations, and performance baselines.
Creators would then complete role-specific missions designed to test content, commerce, and community outcomes. The strongest creator-content combinations could move into paid media and owned channels, while a local activation could test whether creator influence drives measurable participation and customer activity.
After 90 days, Blenders would have clear evidence showing which creators, roles, messages, products, and activation types should be scaled, refined, or discontinued. Those findings would guide the next creator-commerce cycle.
Vacation: Uniting Complex Creator Programs
Vacation® already has the foundations of a distinctive creator ecosystem, including influencer partnerships, customer referrals, cultural collaborations, retail relationships, and highly demonstrable products. Our Blueprint Plan shows how Stellar Action would unite these relationships through defined roles, performance scoring, compliant education, content amplification, experiential activation, and tiered incentives.
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THE ASSESSMENT
* Influencer, referral, collaboration, partnership, and retail programs may operate without a shared structure for roles, measurement, and progression.
* Creator value may be difficult to compare across sales, education, content performance, cultural relevance, participation, and long-term potential.
* Creators may need distinct roles and approved guidance to preserve Vacation®’s playful voice while communicating accurately within a regulated skincare category.
* Creator activity could connect more directly with retail locations, product launches, seasonal moments, and real-world leisure experiences.
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BLUEPRINT GOALS
* Preserve Vacation®’s distinctive voice while connecting creator activity more directly to revenue.
* Assign creators clear commercial, educational, cultural, and experiential roles.
* Identify the creators, products, concepts, and collaborations worth further investment.
* Improve attribution of creator-driven sales and customer acquisition.
* Turn strong product demonstrations and entertainment-led content into paid and owned media assets.
* Connect digital creators with retail, launch, and experiential activations.
* Reduce wasted product, commission, content, and media spend.
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THE BLUEPRINT
Stellar Action would assess the systems supporting Vacation®’s creator activity across commerce, measurement, product education, and content performance. Through three collaborative sessions, we would review how influencer, referral, collaboration, retail, and content programs operate today, identify key gaps, and define what must be strengthened before scaling.
The result would be a practical creator-commerce operating model with recommendations for creator roles, missions, approved education, performance scoring, content investment, incentives, experiential activation, and a focused 90-day pilot.
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THE PILOT PROGRAM
The pilot would test focused creator groups assigned to roles such as Leisure Storyteller, Product Educator, Livestream Seller, and Experience Host. Stellar Action would first establish the operating backend, measurement framework, approved messaging, participation expectations, and performance baselines.
Creators would then complete role-specific missions designed to test content, commerce, education, and experiential outcomes around a hero product, seasonal launch, or cultural moment.
The strongest creator-product-concept combinations could move into paid media, owned channels, retail, and email. An experiential activation could also test whether creator influence drives measurable participation and customer activity.
After 90 days, Vacation® would have clear evidence showing which creators, roles, products, concepts, messages, formats, and distribution pathways should be scaled, refined, or discontinued. Those findings would guide the next creator-commerce cycle.
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THE ASSESSMENT
* Influencer, referral, collaboration, partnership, and retail programs may operate without a shared structure for roles, measurement, and progression.
* Creator value may be difficult to compare across sales, education, content performance, cultural relevance, participation, and long-term potential.
* Creators may need distinct roles and approved guidance to preserve Vacation®’s playful voice while communicating accurately within a regulated skincare category.
* Creator activity could connect more directly with retail locations, product launches, seasonal moments, and real-world leisure experiences.
---
BLUEPRINT GOALS
* Preserve Vacation®’s distinctive voice while connecting creator activity more directly to revenue.
* Assign creators clear commercial, educational, cultural, and experiential roles.
* Identify the creators, products, concepts, and collaborations worth further investment.
* Improve attribution of creator-driven sales and customer acquisition.
* Turn strong product demonstrations and entertainment-led content into paid and owned media assets.
* Connect digital creators with retail, launch, and experiential activations.
* Reduce wasted product, commission, content, and media spend.
---
THE BLUEPRINT
Stellar Action would assess the systems supporting Vacation®’s creator activity across commerce, measurement, product education, and content performance. Through three collaborative sessions, we would review how influencer, referral, collaboration, retail, and content programs operate today, identify key gaps, and define what must be strengthened before scaling.
The result would be a practical creator-commerce operating model with recommendations for creator roles, missions, approved education, performance scoring, content investment, incentives, experiential activation, and a focused 90-day pilot.
---
THE PILOT PROGRAM
The pilot would test focused creator groups assigned to roles such as Leisure Storyteller, Product Educator, Livestream Seller, and Experience Host. Stellar Action would first establish the operating backend, measurement framework, approved messaging, participation expectations, and performance baselines.
Creators would then complete role-specific missions designed to test content, commerce, education, and experiential outcomes around a hero product, seasonal launch, or cultural moment.
The strongest creator-product-concept combinations could move into paid media, owned channels, retail, and email. An experiential activation could also test whether creator influence drives measurable participation and customer activity.
After 90 days, Vacation® would have clear evidence showing which creators, roles, products, concepts, messages, formats, and distribution pathways should be scaled, refined, or discontinued. Those findings would guide the next creator-commerce cycle.
Insta360: Creating Sport-specific Segment Selling
Insta360 already has the foundations of a broad creator ecosystem, including Team Insta360 athletes, affiliate partners, developing creators, campus creators, and community programs. Our Blueprint Plan for Insta360 shows how Stellar Action would organize those different relationships into sport-specific creator networks through defined roles and missions, performance scoring, content intelligence, technical product education, community activation, and creator tier-specific incentives and rewards.
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THE ASSESSMENT
* Athlete, filmmaker, affiliate, emerging creator, campus creator, and community programs may operate without a shared role, measurement, and progression structure. The programs may operate in silos.
* Creator value may be difficult to compare when different participants generate fundamentally different commercial, creative, educational, and community outcomes.
* Broad creator classifications may limit Insta360’s ability to identify the strongest creators, filming techniques, accessories, and purchase drivers within individual sports.
* Learnings from high-performing sport content may not consistently flow across creator recruitment, product education, paid media, e-commerce, retail, and future creator briefs.
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BLUEPRINT GOALS
* Assign creators clear commercial, creative, educational, and community roles.
* Organize creators around genuine sport expertise and filming capability.
* Compare creator performance within cycling, motorcycling, winter sports, water sports, travel, and outdoor segments.
* Identify which creators, cameras, mounts, angles, editing techniques, and content formats deserve more investment.
* Turn strong field footage, tutorials, and product demonstrations into paid advertising assets.
* Connect digital creators with competitions, clubs, retailers, resorts, expeditions, and sport communities.
* Direct gear, production support, commissions, content, and media spend toward demonstrated value.
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THE BLUEPRINT
Stellar Action would evaluate the foundations supporting Insta360’s creator activity across commerce, creative performance, technical education, and community influence. Through three collaborative working sessions, we would review how Team Insta360, affiliate, developing creator, campus creator, community, event, and content activity currently moves through the organization, identify the most important gaps and opportunities, and determine what must be strengthened before scaling. The result would not be another campaign plan, but a practical creator-commerce operating model built around measurable business outcomes.
We would translate the findings into recommendations for sport-specific creator roles, participation missions, technical product education, performance scoring, content investment, incentives, community activation, and a focused 90-day pilot.
The system could be supported by a custom Notion operating backend serving as a connected creator intelligence layer. It could organize sport segments, creator records, products, accessories, missions, affiliate links, content rights, performance records, rewards, event activity, community partnerships, and reporting alongside Insta360’s existing systems.
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THE PILOT PROGRAM
The pilot would test focused groups of creators assigned to distinct sport and commercial roles, such as Cycling Specialist, Moto Creator, Snow Athlete, Water Sports Creator, Technical Educator, and Affiliate Reviewer. Stellar Action would first establish the operating backend, measurement framework, technical education requirements, participation expectations, and baseline performance data.
Creators would then complete sport-specific missions designed around their filming challenges, audience questions, product needs, and commerce pathways. Missions could include POV capture, mounting demonstrations, tutorials, field tests, event footage, product comparisons, accessory education, and affiliate content. The strongest creator-sport-camera-mount combinations could move into paid, owned, retail, product-page, or educational testing.
At the end of 90 days, Insta360 would have evidence showing which sport segments, creators, roles, cameras, accessories, filming techniques, content formats, and commerce pathways should be scaled, changed, or discontinued. The findings would become the foundation of the next creator-commerce cycle.
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THE ASSESSMENT
* Athlete, filmmaker, affiliate, emerging creator, campus creator, and community programs may operate without a shared role, measurement, and progression structure. The programs may operate in silos.
* Creator value may be difficult to compare when different participants generate fundamentally different commercial, creative, educational, and community outcomes.
* Broad creator classifications may limit Insta360’s ability to identify the strongest creators, filming techniques, accessories, and purchase drivers within individual sports.
* Learnings from high-performing sport content may not consistently flow across creator recruitment, product education, paid media, e-commerce, retail, and future creator briefs.
---
BLUEPRINT GOALS
* Assign creators clear commercial, creative, educational, and community roles.
* Organize creators around genuine sport expertise and filming capability.
* Compare creator performance within cycling, motorcycling, winter sports, water sports, travel, and outdoor segments.
* Identify which creators, cameras, mounts, angles, editing techniques, and content formats deserve more investment.
* Turn strong field footage, tutorials, and product demonstrations into paid advertising assets.
* Connect digital creators with competitions, clubs, retailers, resorts, expeditions, and sport communities.
* Direct gear, production support, commissions, content, and media spend toward demonstrated value.
---
THE BLUEPRINT
Stellar Action would evaluate the foundations supporting Insta360’s creator activity across commerce, creative performance, technical education, and community influence. Through three collaborative working sessions, we would review how Team Insta360, affiliate, developing creator, campus creator, community, event, and content activity currently moves through the organization, identify the most important gaps and opportunities, and determine what must be strengthened before scaling. The result would not be another campaign plan, but a practical creator-commerce operating model built around measurable business outcomes.
We would translate the findings into recommendations for sport-specific creator roles, participation missions, technical product education, performance scoring, content investment, incentives, community activation, and a focused 90-day pilot.
The system could be supported by a custom Notion operating backend serving as a connected creator intelligence layer. It could organize sport segments, creator records, products, accessories, missions, affiliate links, content rights, performance records, rewards, event activity, community partnerships, and reporting alongside Insta360’s existing systems.
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THE PILOT PROGRAM
The pilot would test focused groups of creators assigned to distinct sport and commercial roles, such as Cycling Specialist, Moto Creator, Snow Athlete, Water Sports Creator, Technical Educator, and Affiliate Reviewer. Stellar Action would first establish the operating backend, measurement framework, technical education requirements, participation expectations, and baseline performance data.
Creators would then complete sport-specific missions designed around their filming challenges, audience questions, product needs, and commerce pathways. Missions could include POV capture, mounting demonstrations, tutorials, field tests, event footage, product comparisons, accessory education, and affiliate content. The strongest creator-sport-camera-mount combinations could move into paid, owned, retail, product-page, or educational testing.
At the end of 90 days, Insta360 would have evidence showing which sport segments, creators, roles, cameras, accessories, filming techniques, content formats, and commerce pathways should be scaled, changed, or discontinued. The findings would become the foundation of the next creator-commerce cycle.
Armra: Creator Commerce for Subscriptions & Supplements
ARMRA already has the foundations of a strong creator ecosystem, including affiliates, practitioners, customer referrals, subscription loyalty, and retail distribution. Our Blueprint Plan shows how Stellar Action would unite these relationships through defined roles, performance scoring, compliant education, content amplification, retention, and tiered incentives.
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THE ASSESSMENT
* Affiliate, practitioner, customer, and wellness creator programs may operate without a shared structure for roles, measurement, and progression.
* Creator value may be difficult to compare across customer acquisition, subscriptions, repeat purchases, education, participation, and long-term potential.
* Creators may require distinct roles and approved guidance to keep product education accurate, accessible, and commercially effective.
* ARMRA’s creator ecosystem must serve different audiences, expertise levels, wellness interests, and purchase motivations.
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BLUEPRINT GOALS
* Assign creators clear commercial, educational, and community roles.
* Separate practitioner educators, wellness storytellers, performance creators, routine sellers, and customer advocates.
* Identify the creators, audiences, messages, and product routines worth further investment.
* Improve attribution across purchases, subscriptions, referrals, and repeat customers.
* Turn strong educational and routine-based content into paid and owned media assets.
* Connect creator performance more directly to retention and customer lifetime value.
* Reduce wasted product, commission, content, and media spend.
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THE BLUEPRINT
Stellar Action would assess the systems supporting ARMRA’s creator activity across commerce, measurement, product education, and customer retention. Through three collaborative sessions, we would review how affiliate, practitioner, referral, subscription, retail, customer, and content programs operate today, identify key gaps, and define what must be strengthened before scaling.
The result would be a practical creator-commerce operating model with recommendations for creator roles, missions, approved education, performance scoring, content investment, incentives, retention, and a focused 90-day pilot.
A custom Notion backend could support the system by organizing creator records, credentials, audience focus, approved messaging, missions, affiliate links, content rights, performance, rewards, referrals, subscriptions, and reporting.
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THE PILOT PROGRAM
The pilot would test focused creator groups assigned to roles such as Practitioner Educator, Wellness Storyteller, Performance Creator, and Routine Seller. Stellar Action would first establish the operating backend, measurement framework, approved messaging, participation expectations, and performance baselines.
Creators would then complete role-specific missions designed to test education, content, commerce, subscription, and retention outcomes. These could include ingredient education, daily routines, product preparation, fitness use cases, frequently asked questions, and referral activation.
The strongest creator-message-routine combinations could move into paid media, owned channels, email, product pages, and retail.
After 90 days, ARMRA would have clear evidence showing which creators, roles, audiences, messages, routines, formats, and commerce pathways should be scaled, refined, or discontinued. Those findings would guide the next creator-commerce cycle.
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THE ASSESSMENT
* Affiliate, practitioner, customer, and wellness creator programs may operate without a shared structure for roles, measurement, and progression.
* Creator value may be difficult to compare across customer acquisition, subscriptions, repeat purchases, education, participation, and long-term potential.
* Creators may require distinct roles and approved guidance to keep product education accurate, accessible, and commercially effective.
* ARMRA’s creator ecosystem must serve different audiences, expertise levels, wellness interests, and purchase motivations.
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BLUEPRINT GOALS
* Assign creators clear commercial, educational, and community roles.
* Separate practitioner educators, wellness storytellers, performance creators, routine sellers, and customer advocates.
* Identify the creators, audiences, messages, and product routines worth further investment.
* Improve attribution across purchases, subscriptions, referrals, and repeat customers.
* Turn strong educational and routine-based content into paid and owned media assets.
* Connect creator performance more directly to retention and customer lifetime value.
* Reduce wasted product, commission, content, and media spend.
---
THE BLUEPRINT
Stellar Action would assess the systems supporting ARMRA’s creator activity across commerce, measurement, product education, and customer retention. Through three collaborative sessions, we would review how affiliate, practitioner, referral, subscription, retail, customer, and content programs operate today, identify key gaps, and define what must be strengthened before scaling.
The result would be a practical creator-commerce operating model with recommendations for creator roles, missions, approved education, performance scoring, content investment, incentives, retention, and a focused 90-day pilot.
A custom Notion backend could support the system by organizing creator records, credentials, audience focus, approved messaging, missions, affiliate links, content rights, performance, rewards, referrals, subscriptions, and reporting.
---
THE PILOT PROGRAM
The pilot would test focused creator groups assigned to roles such as Practitioner Educator, Wellness Storyteller, Performance Creator, and Routine Seller. Stellar Action would first establish the operating backend, measurement framework, approved messaging, participation expectations, and performance baselines.
Creators would then complete role-specific missions designed to test education, content, commerce, subscription, and retention outcomes. These could include ingredient education, daily routines, product preparation, fitness use cases, frequently asked questions, and referral activation.
The strongest creator-message-routine combinations could move into paid media, owned channels, email, product pages, and retail.
After 90 days, ARMRA would have clear evidence showing which creators, roles, audiences, messages, routines, formats, and commerce pathways should be scaled, refined, or discontinued. Those findings would guide the next creator-commerce cycle.
Nomadix: Stoked On Creator Sales Channels
Nomadix already has the foundations of a strong creator ecosystem, including affiliates, professionals, customers, retail partners, brand collaborations, and environmental initiatives. Our Blueprint Plan shows how Stellar Action would unite these relationships through defined roles, performance scoring, content amplification, community activation, and tiered incentives.
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THE ASSESSMENT
* Creator, professional, customer, and retail programs may operate without a shared structure for roles, measurement, and progression.
* Creator value may be difficult to compare across sales, product education, content performance, participation, and long-term potential.
* Creator activity could connect more directly with retail partners, outdoor communities, events, environmental initiatives, and brand collaborations.
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BLUEPRINT GOALS
* Assign creators clear commercial and community roles.
* Identify the creators, products, activities, and content worth further investment.
* Improve attribution of creator-driven sales and customer acquisition.
* Turn strong product demonstrations and stories into paid and owned media assets.
* Connect digital creators with retail, community, and environmental activations.
* Reduce wasted product, commission, content, and media spend.
---
THE BLUEPRINT
Stellar Action would assess the systems supporting Nomadix’s creator activity across commerce, measurement, and content performance. Through three collaborative sessions, we would review how affiliate, professional, customer, retail, collaboration, and content programs operate today, identify key gaps, and define what must be strengthened before scaling.
The result would be a practical creator-commerce operating model with recommendations for creator roles, activity-specific missions, product education, performance scoring, content investment, incentives, retail and community activation, and a focused 90-day pilot.
A custom Notion backend could support the system by organizing creator records, roles, activity expertise, products, missions, affiliate links, content rights, performance, rewards, retail partners, activations, and reporting.
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THE PILOT PROGRAM
The pilot would test focused creator groups assigned to roles such as Activity Specialist, Affiliate Seller, and Retail & Community Captain. Stellar Action would first establish the operating backend, measurement framework, participation expectations, and performance baselines.
Creators would then complete role-specific missions designed to test content, commerce, product education, and community outcomes. These could include product demonstrations, packing guides, activity comparisons, field tests, travel stories, retail events, and partner launches.
The strongest creator-product-use-case combinations could move into paid media and owned channels. A retail or community activation could also test whether creator influence drives measurable participation and customer activity.
After 90 days, Nomadix would have clear evidence showing which creators, roles, products, messages, formats, and activation pathways should be scaled, refined, or discontinued. Those findings would guide the next creator-commerce cycle.
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THE ASSESSMENT
* Creator, professional, customer, and retail programs may operate without a shared structure for roles, measurement, and progression.
* Creator value may be difficult to compare across sales, product education, content performance, participation, and long-term potential.
* Creator activity could connect more directly with retail partners, outdoor communities, events, environmental initiatives, and brand collaborations.
---
BLUEPRINT GOALS
* Assign creators clear commercial and community roles.
* Identify the creators, products, activities, and content worth further investment.
* Improve attribution of creator-driven sales and customer acquisition.
* Turn strong product demonstrations and stories into paid and owned media assets.
* Connect digital creators with retail, community, and environmental activations.
* Reduce wasted product, commission, content, and media spend.
---
THE BLUEPRINT
Stellar Action would assess the systems supporting Nomadix’s creator activity across commerce, measurement, and content performance. Through three collaborative sessions, we would review how affiliate, professional, customer, retail, collaboration, and content programs operate today, identify key gaps, and define what must be strengthened before scaling.
The result would be a practical creator-commerce operating model with recommendations for creator roles, activity-specific missions, product education, performance scoring, content investment, incentives, retail and community activation, and a focused 90-day pilot.
A custom Notion backend could support the system by organizing creator records, roles, activity expertise, products, missions, affiliate links, content rights, performance, rewards, retail partners, activations, and reporting.
---
THE PILOT PROGRAM
The pilot would test focused creator groups assigned to roles such as Activity Specialist, Affiliate Seller, and Retail & Community Captain. Stellar Action would first establish the operating backend, measurement framework, participation expectations, and performance baselines.
Creators would then complete role-specific missions designed to test content, commerce, product education, and community outcomes. These could include product demonstrations, packing guides, activity comparisons, field tests, travel stories, retail events, and partner launches.
The strongest creator-product-use-case combinations could move into paid media and owned channels. A retail or community activation could also test whether creator influence drives measurable participation and customer activity.
After 90 days, Nomadix would have clear evidence showing which creators, roles, products, messages, formats, and activation pathways should be scaled, refined, or discontinued. Those findings would guide the next creator-commerce cycle.
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