ABOUT US
Closing the gap,
all engines revving.
We're building the creator commerce engine powered by action sports.
Stellar Action exists to close the gap between culture and commerce in action sports. We help brands turn creators into real distribution and revenue channels—through performance-driven campaigns, conversion-focused infrastructure, and scalable systems. Instead of one-off influencer deals, we build engines where content drives traffic, traffic drives sales, and data drives growth.
OUR PHILOSOPHY
When others divert, we stay the course.
When others stay the course, we divert.
Sometimes you have to take a risk.
Knowing when to take that risk is everything.
In a world of endless imitation,
the worst thing you can be is inauthentic.
You get what you give.
FOUNDER STORY
Kelly Jameson Werner has spent over 15 years immersed in the world of sport marketing, and a lifetime of experiences in sports.
A marketing consultant with Fortune 500 design experience, various clients in media, and executive level fundraising experience at non-profits like the United Nations Association, Kelly witnessed firsthand how creators shape and move communities—but often leave money on the table.
With a deep understanding of both the board sports world and modern marketing systems, Kelly founded Stellar Action to help brands turn creators, content, and commerce into measurable revenue. Her approach is hands-on, performance-driven, and rooted in the culture she loves, giving brands and creators a roadmap to scale together.
SOLVING PROBLEMS
Most creator marketing
doesn’t drive revenue.
Brands invest in creators, content, and campaigns—but lack the systems to turn attention into sales.
Most brands are running influencer campaigns without true performance infrastructure. Creators post, content gets views, but revenue is inconsistent and hard to track. At the same time, creators lack structured ways to monetize beyond one-off deals. The result is wasted spend, missed opportunities, and content that never reaches its full commercial potential.
We build creator systems
that actually convert.
A performance framework that turns creators into scalable revenue channels.
Our model is simple: Creators generate content, content drives traffic, traffic converts into revenue, and data informs scale. By aligning creator activation, performance content, paid amplification, and commerce infrastructure, we turn fragmented marketing efforts into a unified growth engine designed to produce measurable results.
The future of marketing is
creator and performance-driven.
We’re building the infrastructure where creators, brands, and commerce operate as one system.
The next generation of brands won’t rely on traditional advertising—they’ll be powered by creator ecosystems. We believe marketing should be measurable, scalable, and aligned with real outcomes. Stellar Action is building toward a future where creators are not just influencers, but core revenue drivers—and where brands grow through networks, not campaigns.
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COMMERCE BLUEPRINT
FOR BRANDS READY TO 2-5x REVENUE
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Unlock crucial, missed growth opportunities
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Get your creator revenue scaling roadmap