We take brands where they've never been before.
Skateboarding
Surfing
Snowboarding
BOARD SPORTS
Our playground?
The great outdoors.
WHAT WE DO
The problem:
digital fatigue.
We've all seen it before:
"Get ready with me!"
"What's in my bag?"
"Steal my morning routine!"
It just doesn't work like it used to.
Many brands are stalling out on social media because they know that influencer marketing and UGC content still works, but they're not sure exactly how to keep it fresh.
Stop stalling out on social with content that's old hat.
Our solution:
integrated insights.
We bring brands and creators together to do what they do best: ride the wave of board sports!
We combine AI-driven and human-made research approaches to the board sports market. We look at marketing, retail, and product development data to deliver key insights to our clients.
No more boring content. No more products that don't sell. No more influencer garbage that gets scrolled past.
Why us?
Cultural gatekeepers.
In these spaces, respect is earned. Don't be a poser, a kook, a gaper, or worse -- a Jerry!
Action sports draw together communities of people who live, breathe, and believe in what they do. That means typical influencer marketing campaigns fall flat.
Brands that breakthrough understand the culture, walk the talk, and don't just hock products -- they bless the community and create real, raging fans.
What's success?
Authenticity.
Our flagship offer THE CULTURE INDEX provides key, customizable insights to brands.
For marketing, merchandising, and product development teams, we make it easier to plan ahead, to make brand choices with confidence, and to give the people what they really want.
Don't just wing it. Know what's happening in the skate, surf and snow scenes before the trends and issues break.
Not just sports.
We're cultural capital.
ABOUT OUR NICHE
OUR INDUSTRY INSIGHTS
It's here! Our definitive market valuation report on action sports.
What exactly are action sports? What is the total market valuation of this niche? And why should brands take notice?
This fast-growing industry is perfect for brands in a variety of industries: from beauty brands, to consumer financial products, to technology and, obviously, action sports gear!
Read our proprietary industry report here:
The Culture Index:
How We're Using AI
We're doing the heavy lifting for marketing, retail and product teams across skate, surf and snow categories. We put together industry-defining datasets and then customize it for clients through our Triple Action Playbook -- a monthly methodology that helps your team get it right.
The best part? We've build board-sport specific GPTs that know the sports and act as your own digital shredder/consultant.
Give the people what
they want: authenticity.
OUR PROCESS
We make going viral without ad spend as simple as
3... 2... 1... blast off!
#1 Brand Survey
After your first payment is submitted, you'll immediately fill out your Brand Survey. This helps us plan your campaign, identify the right influencers, and align your stars. In return, you'll receive a Brand Proposal to review and approve.
#2 Your Proposal
Once we receive your Brand Survey, we'll hit the ground running on developing your Brand Proposal. This document serves as a complete guide for our campaign together, and will align our teams toward greater marketing success.
#3 Activation
This is where all parties collide for greatness! Your campaign goes live and we'll manage it each step of the way. Additionally, we'll collect content and data, and review campaign performance and analytics together periodically.
OUR SERVICES
Solving your pressing marketing problems, stat:
Service Description
Build and manage creator relationships while scaling creator content with real brand ROI in mind. Capture stunning image and video assets that hit on trends. You'll be stoked to see your brand emerging in an authentic way over time.
Service Outcomes
We'll source creators, negotiate with them, and manage relationships on your behalf. You'll get UGC content, authentic action clips that go viral, and more. We'll prioritize performance and traction, and double down on what works.
Service Description
Keep your feeds fresh with culturally relevant, trend-driven media. Monthly short-form content shot, edited, and optimized for TikTok, Instagram, YouTube. Option to add longform content and UGC/product page content.
Service Outcomes
Viral clips, UGC content, consistent brand presence, and higher engagement rates. Grow your audience over time via killer content that truly resonates and feels timely. Your brand benefits from sports lifestyle content that feels real.
Service Description
Paid advertising with a strategic bent. Create ads that always feel fresh. Scale conversions from your best performing creator content. Reach new audiences across platforms with paid advertising amplification.
Service Outcomes
Increased sales, clear cost-per-acquisition, scalable growth. Get clarity on what audiences respond to, and then double down on your success using AI-backed technology & competitive ad placement methods.
Service Description
Let us give you killer ideas! Each month, we'll deliver our Culture Report to help you stay on top of social trends, creator viral hits, competitor insights, industry topics and more. Go beyond board sports into major consumer trends.
Service Outcomes
Make it easy on your marketers! Gain actionable social media recommendations, visibility into competitor performance, informed decision-making for media spend and content creation. Your chances of going viral are growing!
